September 2, 2011
Lotus has released a one-off Freddie Mercury-inspired Evora, seriously.
It is for charity but that’s literally the only explanation for the model.
Here’s a snippet from the press release:
‘Forget a BICYCLE RACE, on this special occasion FAT BOTTOMED CARS (forgive us Freddie) is what it’s all about as the bespoke Lotus Evora S headlines the auction alongside fantastic donations from Brian May and Roger Taylor, Top Gear, Raymond Weil, the Nelson Mandela Foundation and the West End stage hit ‘WE WILL ROCK YOU’.
‘The pearl white MADE IN HEAVEN Evora S with Freddie Mercury inspired theme represents A KIND OF MAGIC combination from the Lotus Design team: the power and prowess of the critically acclaimed Lotus with the dramatic styling befitting of a British rock legend. Featuring deep red and gold highlights this Evora S is well deserving of Freddie’s autograph which is also included in the scheme.’
Another manufacturer that could follow Lotus down the ‘camp 80s popstar route’ is Fisker who plans to celebrate Culture Club with a special edition version of the Karma.